Looped GIF of fingers snapping and releasing sparkles


We are DC Action Lab.

We are a woman and immigrant owned company sharing our expertise in rapid response planning, project management and campaign strategy with progressive and left movements.

What we offer

Campaign strategy

We bring years of experience in developing and implementing innovative campaigns that build long-term grassroots power. Whether you need support setting goals and timelines, planning escalating tactics on a sharp turn-around or complete, long-term campaign management, DC Action Lab is ready to help.

Project management and evaluation

We can quickly set up the infrastructure to manage projects from start to finish at your organization. We are skilled at building out workflows and team structures, project documentation and tracking, developing stakeholder engagement processes and conducting holistic evaluations.

Coalition management

We bring expertise in participatory planning, task management and conflict resolution to our coalition management work. From setting group agreements to establishing structure and decision-making protocols, we can take the work off your shoulders to allow for you to be fully present.

Training and facilitation

DC Action Lab provides a wide range of training and facilitation services to the movement. We’ve led virtual and in-person staff retreats and multi-year strategic planning processes. We offer a variety of training options including campaign planning, facilitation and agenda-setting, de-escalation and direct action to scale up your organizational capacity for key movement moments.

Who we serve

Diversity iconn by Cara Foster from Noun Project

Immigrant justice

We build with multiracial, diverse immigrant communities and organizers, including border communities, refugees, asylum-seekers, and movement lawyers.

Section item 2 icon

Racial justice

We proudly support Black, indigenous and people of color led movements building community power, from state and local campaigns against surveillance and policing to resisting the Muslim ban on a national level.

Flower icon by EliRatus from Noun Project

Gender justice

We prioritize working with organizations that are explicitly feminist in their values, multi-issue in their advocacy, and led by queer, trans and directly impacted communities.

Clients we've worked with

Church World Service Logo
Green Latinos logo
Rainforest Action Network logo
Action Center on Race and the Economy logo
Auburn logo
Women's March logo
Moving Toward Justice logo
Defund Hate logo
Asian Law Caucus logo
US Campaign for Palestinian Rights logo
No Muslim Ban Ever logo
UndocuBlack Network logo
National Immigration Law Center logo
Miriam's Kitchen
Center for Victims of Torture

I've worked on multiple different campaigns and projects that Noor has supported, and each time she's contributed her impeccably organized project management and creative and engaging facilitation skills. Whether it's safely mobilizing people for direct actions with impact or thoughtfully navigating complex retreat conversations, Noor is a meticulous planner who always has the foresight to make sure you feel prepared for any situation and who sets clear goals and a roadmap for the work and gets it all done with calm, care and precision. She is a gift to so many of our movements.

Avideh Moussavian, Director of Federal Advocacy, National Immigration Law Center

Who we are

Noor Mir


Noor is a DC-based organizer with a passion for campaign strategy and a knack for organizational planning. Born and raised in Islamabad, Pakistan, Noor moved to the United States in 2008. Her experience in college working on popular education programs on structural and institutional racism with the African American Policy Forum were formative in developing a global, intersectional approach to her work.

Noor organized against US lethal drone strikes with families in Yemen and Pakistan before working at Amnesty International as a field organizer and then as a campaigner on police accountability, criminal justice and ending gun violence.

At DC Action Lab, Noor’s portfolio has included the No Muslim Ban Ever Campaign, mobilizations and strategy for The Women’s March and supporting immigrant advocacy organizations such as UndocuBlack Network, National Immigration Law Center and the Immigration Hub. Noor is currently the co-chair of the transformative justice hub, Collective Action for Safe Spaces.

Want to work together?

We tailor our work and proposals to each of our client’s specific needs. Please contact us to schedule a complimentary consultation and get started.